Qualcomm vs. MediaTek - Who Dominates the Asia Pacific 5G Chipset Market?

The Asia Pacific 5G Chipset Market is witnessing rapid growth, driven by the increasing adoption of 5G networks, IoT devices, and AI-driven connectivity solutions. In 2023, the market was valued at USD 12.5 billion, and it is projected to grow at a CAGR of 22.8% through 2028. 

Two industry giants—Qualcomm and MediaTek—dominate the Asia Pacific 5G Chipset Market share, competing for leadership in the high-performance and mid-range chipset segments. While Qualcomm is the preferred choice for flagship 5G devices, MediaTek is capturing market share in the budget and mid-range smartphone category, especially in China, India, and Southeast Asia. 

Get exclusive insights on market trends with Asia Pacific 5G Chipset Market Research Report. 

 

Qualcomm vs. MediaTek: Who Leads the APAC 5G Chipset Market? 

1. Qualcomm: The Premium 5G Chipset Leader 

Qualcomm has established itself as the go-to chipset manufacturer for high-performance 5G smartphones, IoT devices, and automotive applications. 

  • The Qualcomm Snapdragon 8 Gen 2 chipset, launched in 2023, is featured in Samsung’s Galaxy S23 series and Xiaomi’s flagship models, reinforcing Qualcomm’s dominance in the high-end segment. 
  • Qualcomm’s 5G modem technology enables faster, low-latency connectivity, making it the top choice for gaming smartphones and enterprise applications. 

  • In 2024, Qualcomm is expected to ship over 230 million 5G chipsets to OEMs across Asia Pacific, cementing its market leadership. 

2. MediaTek: The Affordable 5G Powerhouse 

MediaTek has positioned itself as a cost-effective alternative to Qualcomm, focusing on mass-market 5G smartphones and IoT devices. 

  • The MediaTek Dimensity 9200 chipset, launched in 2022, is gaining traction in China, India, and Southeast Asia, powering brands like Oppo, Vivo, and Realme. 
  • With over 200 million 5G chipset shipments expected by 2024, MediaTek is expanding its presence in mid-range smartphones and 5G-enabled IoT devices. 
  • Strategic partnerships with Chinese telecom giants and smartphone manufacturers have helped MediaTek capture over 40% of the APAC 5G Chipset Market. 

Key Business Strategies: How Qualcomm and MediaTek Stay Ahead 

1. Qualcomm’s Expansion into 5G Automotive & AI 

Qualcomm is expanding beyond smartphones by investing in automotive 5G solutions and AI-powered chipsets. 

  • In 2024, Qualcomm partnered with BMW and Mercedes-Benz to integrate 5G connectivity in autonomous vehicles. 
  • The company’s Snapdragon Ride platform is enabling faster, more secure vehicle-to-vehicle (V2V) communication. 

2. MediaTek’s Focus on AI & Budget-Friendly 5G 

MediaTek is leveraging AI-driven enhancements to improve power efficiency, camera performance, and 5G connectivity in its chipsets. 

  • The Dimensity 9300 chipset, launching in late 2024, will feature enhanced AI processing for mobile photography and gaming. 
  • MediaTek’s affordable 5G chipset strategy is helping Chinese and Indian smartphone manufacturers launch budget-friendly 5G phones, increasing accessibility in emerging markets. 

 

Comparison Table: Qualcomm vs. MediaTek in the Asia Pacific 5G Chipset Market 

Company 

Founded 

Headquarters 

Market Position 

Key Products 

Qualcomm 

1985 

San Diego, USA 

High-End & Premium Chipsets 

Snapdragon 8 Gen 2, Snapdragon X70 5G Modem 

MediaTek 

1997 

Hsinchu, Taiwan 

Mid-Range & Budget Chipsets 

Dimensity 9200, Dimensity 9300 

 

For deeper insights into the market, download the Sample Report on the Asia Pacific 5G Chipset Market. 

Conclusion 

The Asia Pacific 5G Chipset Market is witnessing intense competition between Qualcomm and MediaTek, as both companies strive to dominate the high-end and budget-friendly 5G segments. 

While Qualcomm maintains its stronghold in flagship smartphones and automotive applications, MediaTek is making aggressive strides in mid-range devices. With over 430 million combined chipset shipments projected for 2024, both companies will continue to drive innovation, affordability, and 5G accessibility across the Asia Pacific region. 

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